It’s that time of year again; time to predict marketplace trends. Whether trying to explain the past year’s business ups and downs or preparing for next year’s marketplace, those in the know have begun forecasting, prognosticating and generally gazing into their crystal balls. After having read many of these predictions, including the results of various, pertinent surveys, here’s my take on what we can expect in 2010 and beyond with regard to trends in business travel.
Corporations will gradually begin to concentrate on managing trade and reducing travel. While everyone seems to agree that face-to-face meetings will continue to remain fundamentally indispensable in the way of doing business, most notably with regard to client relationships, corporations will put the emphasis on managing trade and reducing travel. Even so, businesses will carefully study how they may obtain the greatest return on investment from travel, doing away with any needless or excessive business trips.
The competition for employee talent may well lead to a noticeable reduction in limiting travel protocols, balanced by stronger compliance standards. Travel guidelines may also turn out to be less restrictive as businesses increase their attempts to draw and maintain suitable professional individuals. Further attention will be focused on employees’ work-life balance as well as managing productivity and less on accomplishing savings at the expense of traveler comfort and well-being.
Companies will ramp up attempts to control travel-related hazards. Preserving the safety of business travelers will continue to be of the utmost importance to travel managers, especially with regard to high-risk travel destinations. Corporate travel professionals will be looking for the ability to recognize services which will facilitate the improvement of traveler safety.
Consumers will depend upon merchants to become a motivating force in discovering “green” solutions. Fundamentally, businesses will seek to balance environmental issues with economic obligations, putting into practice a holistic, sustainable methodology with regard to travel.
Technology will continue to enhance the business traveler’s experience. Significant concepts will feature self-service, plug and play, one-stop shop and cellular phones. Simply put, from the decision to travel to post trip reporting of expenses, corporations will persist in seeking out technology that is more user-friendly and of worth to employees during their travel process. At the booking stage, additional travelers will make use of on-line tools as companies strive to better accommodate individuals within their travel design.
Believe it or not, this is not the complete outline of significant changes that may impact business travel as a whole. In Part 2 of 2010 Business Travel Trends we will continue to explore the very real possibilities that may play out for the business traveler in the not so distant future.